The movie is about the ultimate dream. An ad agencies last wish. It’s Apples’ Success. 
What makes this movie so successful is that what it proposes is what we all deep down want to be able to do (that is 3 levels down). For the theater operators tuning in–Making the sound as loud as you can does not make the movie better, just loud. Beside Inception gives you a lot to think about and for me that is all I need to be entertained.
Also Ellen Page is always so smart.
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